A 3x offer and a 6.5x offer can be the same price. Published multiples use different earnings, so one practice can look cheap or rich on the same day.

Vendor blogs call 70 to 85% utilization healthy. One platform's data puts the median at 38%. Here are the seven numbers to review, and how to read them.

One seller's $799 starting price sits inside the range another guide calls a sign of a nominal arrangement. Neither cites data. Price the hours instead.

The 30% and 60% med spa failure rates repeated online trace to no data. Here is what the numbers support, and the decisions that actually close practices.

One research firm forecasts a $51.6 billion med spa market by 2034. Another says $108.9 billion. Existing locations grew 2%. Here is which number to use.

The $300,000 owner income figure online is a rough margin times average revenue. Remove the owner's two jobs and the same practice may pay $165,000.

Across 37 published DFW prices, the median Botox unit is $13. At a $6 product cost, that can leave about 28 cents on the dollar after chair time.

A device that needs four treatments a month to break even can still lose money. The difference is how many of those treatments are new revenue.

The same med spa can report a 3% margin on its tax return and a 25% margin to its owner. The figures online mix the two. Here is how to tell them apart.